Rakkar Unveils New Brand Identity: A Fresh Look for the Future of Finance
Singapore, 30 May 2024 – Rakkar, a digital asset custodian leader in the Asian digital asset services industry, is excited to announce the launch of its new brand identity, which includes a redesigned logo, an iconic new color scheme and website. These enhancements reflect Rakkar's commitment to security and its dedication to serving its clients with excellence and innovation in the rapidly evolving areas of digital assets and cryptocurrency.
The rebranding initiative is part of Rakkar’s strategy to align its visual identity with its ever-evolving services and the dynamic needs of its clientele. “As we continue to grow and evolve, it became clear that our company’s external image must mirror the innovation that drives our digital asset solutions,” said Arthit Sriumporn, Founder & CEO of Rakkar. “Our new brand identity is not just a change in visuals; it represents our company’s renewed commitment to being at the forefront of the digital assets industry.”
New Logo: The new logo enhances the Rakkar brand with a logomark that integrates the fresh color scheme, featuring sleek, modern lines and a professional typeface, better aligning with the expectations of our professional B2B finance audience.
New Color Scheme: The new color palette introduces a light, professional theme with primary blues and touches of bright orange. The blues and white convey a sense of security and innovation, essential for being a leading digital asset custody provider in a highly dynamic industry. The touch of bright orange highlights our commitment to service excellence and prioritizing client needs as a guiding compass to business growth.
New Website: Along with visual changes, Rakkar has launched a completely overhauled website that offers intuitive navigation and a user-friendly interface. The new website is designed to enhance user engagement and provide easy access to information about Rakkar’s services and platform. It also features improved functionality and enhanced content that highlights the company’s portfolio and industry expertise.
The new brand identity will be rolled out across all materials and communications, with an official switch-over in all digital platforms scheduled for 30 May 2024.
Rakkar invites its partners, clients, and the media to explore the new website and discover the visual transformations representing the company’s commitment to security and excellence as the digital asset industry advances into a brighter future.